best seo expert in Pakistan define this is the big question that every company is asking itself, in a completely legitimate way.
When you consult your website statistics to find out where your Internet users come from, you can observe several sources of traffic:
The direct traffic: visits obtained from the address of your site example.com
Referring sites: visits obtained through a website that cites your site
The social networks: ... visits obtained via social networks
The natural search: visits obtained following a query on a search engine
It is this last point that holds our full attention in this article.
Putting in place an action plan to make your site appear in a good position on the search engines consists of doing SEO (Search Engine Optimization), ie optimization for the search engines.
Understanding how a search engine works will allow you to naturally take good reflexes and thus multiply your chances of being visible to your Internet users.
There are many search engines. Among the most used, we can cite for example: google, bing, qwant, yahoo, ecosia…
Each engine has its own algorithm and keeps it confidential. That said, official communications are regularly shared to allow us to follow their evolution, and we can easily identify the main operating rules common to the different engines.
How a search engine works
Schema: a search engine works
The goal of a search engine is to offer the user results that correspond 100% to what he is looking for! Also, the engine performs upstream a fine analysis of the pages on the web in order to then offer them to the right people at the right time according to their requests.
Step 1: To do this, web robots crawl the web and index each web page.
Step 2: These robots then assign them a classification, based on different criteria, such as:
Content: what subject does the page cover? What is its lexical field? Is the site regularly updated?
Speed of display: does the page appear fast enough?
Mobile first: does the page appear readable and engaging on mobile phones?
Notoriety: do people like this page? How many times and how often is it visited? Is it shared? Does the site have a good reputation? Is it commented and recommended?
Step 3: Thus, when the user enters keywords during his request, the search engine algorithm selects its results from the elements it has indexed upstream.
The frequency of indexing pages will depend on each search engine. Generally, the more your site is visited and updated, the more the indexing frequency increases. Note that it is entirely possible to send the search engine a manual request to index a specific page. This manipulation can be useful when you have just updated a page containing key information.
Our recommendations to improve your position on search engines
Here are now some simple actions to implement and which will contribute to the good referencing of your site.
Always keep in mind that logically, the more your presentation will be clear and engaging for Internet users, the more the search engines will identify it as quality content to offer during queries.
Structure the creation of your content
Identify the keywords from which you want to be visible.
You cannot be visible "in absolute terms", but always from a very specific research. To be effective, think about the keywords your target uses to find you. To help you, you can use some tools such as Google trends, and your website statistics, which sometimes indicate the keywords used by your visitors.
Fill in the Meta descriptions
In the textual content of your site, use your keywords in strategic locations, such as titles, descriptions of images and links, words in bold type…
Foster internal networking Internal
Networking is the process of creating links between your pages. Thus, you invite Internet users and indexing robots to browse your pages, and thus visit your site. The objective for the Internet user is to offer him a fluid and pleasant navigation path. The objective for the indexing robot is to allow it to establish logical links between the pages and to understand the semantic functioning of your site.
Take care of the structure of your site
Take care of the structure of your site
If you have several pages, be sure to build a coherent tree structure. Inside each page, fill in the titles with the meta descriptions H1, H2, H3,… respecting their order. For example, avoid series of titles of this type: H1, H4, H2 which are poorly understood by the indexing robots…
Also think about generating a sitemap. If you use an agency, the developers will ensure compliance with these good practices.
Privilege navigation on mobile
Here is the famous "mobile first". Given the increase in mobile browsing for several years, search engines favor sites optimized for mobile phones. Respecting “mobile first” means guaranteeing impeccable display, efficient navigation and clear content.
Guarantee a fast display
Best seo expert in Pakistan define to optimize the display time of your pages, be sure to publish photos that are sufficiently light (less than 300 KB). For your videos, it is possible to host them on a dedicated platform, such as Dailymotion or Youtube, and then integrate them on your web page.
